Influencer marketing is no longer an essential strategy in the fashion industry. As of 2017, nearly 80% of fashion brands are already running influencer marketing campaigns. From well-known and well-known brands to new fashion brands, many brands are leveraging influencer marketing to grow their businesses. With influencer marketing becoming the mainstream, what fashion influencer marketing campaigns will attract the attention of your audience?
Ideas That Fashion Brands Used as Influencer Marketing Campaigns
Brand hashtags are indispensable for spreading word-of-mouth through influencer marketing. Instagram has a function to search for hashtags, so it is possible to raise awareness of the brand name. You should also consider adding “trend hashtags” related to the fashion industry. Use the hashtag search tool to find trending hashtags to increase the reach of your posts. The hashtag search tools help you identify popular fashion-related tags.
If your goal is to increase sales in fashion influencer marketing campaigns, a “promotion code” that allows you to receive discounts and services by entering the code is effective. A promotion code is a powerful CTA that guides an audience who knows a product or service through influencer content to make a purchase.
Fashion influencer marketing strategies with promo codes benefit brands, influencers and audiences alike. Promotional codes allow influencers to benefit their audience from seeing their posts and maintain engagement. You can also use the influencer’s name itself as the promotion code to help your audience remember the promotion code.
Present fashion advice
“Show without revealing something” is the modeling industry’s golden rule. Instead of publishing, begin with inspiring images and videos to show your viewers how amazing a brand new fashion product is. To make influencer marketing posts more interesting, some influencers like to provide fashion tips. Fans who value influencers would be involved in the brand if they are advised as a fashion expert rather than over-promoted.
Watch How Fashion Brands Use Influencers.
Planning an event
One way to create a buzz on social media is to organize a party or event. Invite the best fashion influencers for your brand to the event to promote both your brand and the event. By inviting multiple bloggers and influencers, your event becomes a powerful branding tool.
Conduct an interview
Sponsored content and brand hashtags are used by all brands, but influencer interviews are a strategy that hasn’t been fully utilized yet. Interview content can make your audience feel more personally connected than other sponsored content in that you can hear the influencer’s personal opinions. Prepare all your questions in advance to plan a good interview. However, it is important not to stick too much to what you have prepared and to do it in a natural atmosphere. Interviews give brands and influencers the freedom to engage in conversation. The biggest merit of the interview strategy is to be able to disclose to the audience the thoughts about the brand that the influencer has spoken in his own words.
The interview strategy should not be aimed at promotion, but should be conscious of eliciting “real influencer opinions” that are valuable to the audience.
Basic strategies such as brand hashtags and promotional codes are important influencer marketing strategies. Interview strategy can be expected to further increase brand loyalty because it conveys genuine opinions.