Fashion and Social Media

Showing 5 Result(s)
Fashion and Social Media

The Trendsetters On TikTok Are Growing

on

TikToker

 

With more than a billion users, TikTok now also seems to have the fashion world in its grip. Although the Chinese video platform in its early days was mainly known for dancing children, the content and audience are becoming increasingly diverse. Catherine Kosters, the mod editor at Flair, notes that shift and sees how TikTok is influencing fashion today: “TikTok has evolved a lot. Now that the target audience is more extensive, the platform is also interesting for fashion houses.’ Fashion influencers can even click here to learn how to get more followers on TikTok.

That the charts are full of songs popularized by TikTok is no longer a secret, but the fashion world now also seems to recognize the influence of the platform. The app is a source of microtrends like regencycore, balletcore, and even Bella Swan core, named after the main character from the Twilight saga. But also trends that have been around for a long time such as Y2K, where the fashion trends of the 2000s revive, and the balaclava trend (also called balaclava) owe their lasting popularity to TikTok.

According to Kosters, you also see some trends trickling down to the catwalks: ‘The Y2K trend has become very popular on TikTok in recent years. Fast-fashion retailers such as Bershka immediately jumped on that trend, but now you see that big fashion brands that jumped on that bandwagon are also becoming popular.’

Kosters cites Blumarine as an example. The Italian fashion brand was popular in the nineties and two thousand, but after the Y2K style died out, the popularity of the brand also died. Blumarine’s new designer Nicola Brognano responded hard to the Y2K revival, powered by TikTok. ‘Until recently it was a fairly marginal brand, but because of the Y2K revival they are back on trend.’ Other major brands such as Versace, Diesel, and Balenciaga have also incorporated the style into their collections.

‘TikTok is a turbo accelerator of the ‘see now, buy now’ philosophy’ -Catherine Kosters, fashion editor Flair

Still, according to Kosters, the influence works in two directions: ‘You also have something like top-down, where designers inspire new trends on TikTok. The Miu Miu micro mini-skirt is an example of this.’ That miniskirt went viral on social media soon after the collection was presented. ‘On social media, people gave their own interpretation of the trend and that even before the collection was for sale.’

ALSO READ: 4 Ways the Fashion Industry is Influenced by Recruiting Trends

 

TikTok as a trend accelerator

Catherine Kosters sees how TikTok accelerates fashion trends even faster. ‘For social media, collections were shown to journalists and shops. It wasn’t until six months later that they came into the store and the consumer was able to discover them. Now that happens much faster. The influencers at the fashion show immediately show the collection to their followers, creating the whole see now, buy now philosophy. TikTok is a turbo accelerator of this. So much content is created around certain trends, which makes them seem old-fashioned when they’re in stores. To come back to the Miu Miu skirt: the collection is only now in the store, but I’m already tired of it because so much content has already been created around it.’

Inspiration for young people

Nanou Gevaert (19) is on TikTok every day. The platform is her biggest source of inspiration, even more so: she owes her clothing style to the app. ‘I used to have no fashion sense. I didn’t know how to combine my clothes to get a nice outfit. I learned that with style videos on TikTok. I would like to learn to sew myself because I have a lot of garments that I want to upcycle. I also dare to experiment more and I notice that other people dare to do the same. In Antwerp I see a lot of styles that I also see on TikTok.’

As a young fashion freak, Kosters also liked to experiment with clothing. She now sees how TikTok makes it easier for the youth. “I think what people used to do in their rooms, young people are doing on TikTok now. Experimentation is a way of expression for many. I used to have to do that alone in my room, but now you can share that with people of your age group. While it’s frightening how quickly the trends follow, TikTok remains an inspiring platform, more so than Instagram at the moment.”

 

 
Fashion, Fashion and Social Media, Styles and Fashion

How Women Buy Fashion Items Online

on

fashion-online

According to a current survey by ECC Cologne and home shopping provider HSE24, 77% of women between the ages of 25 and 40 buy fashion on their smartphones more often than they did three years ago. Women want to get inspiration from their smartphones, especially through their four walls and social media. Facebook, blogs, and Instagram are the most common sources of fashion purchases. Television also plays a role. About 44% often order fashion items on their second-screen cell phone while watching TV.

Using smartphones from sofas

In August 2016, ECC Cologne, along with HSE24, asked a total of 483 mobile fashion shoppers aged 25-40 who purchased fashion and accessories on their smartphones about their attitudes and behaviors. HSE24 is an omnichannel provider that sells home accessories, jewelry, and fashion items through TV brands HSE24, HSE24 Extra, and HSE24 Trend, in addition to online shops.

A survey shows that smartphones are becoming more important for shopping from the sofa. More than three-quarters of the people surveyed bought fashion at home. Especially when the TV is on: Approximately 54% of the surveyed respondents prefer to use their smartphones to search for fashion products while watching TV or even use iPhone jailbreak to access more applications in their phones. About 44% often ordered clothing and accessories on their smartphones while watching TV.

Social media most often triggers fashion purchases

Not only TV, but social media also has a permanent place as a source of inspiration. It is also becoming more and more important as a specific purchase incentive. Facebook, blogs, and Instagram in particular: About 77% of women use Facebook to get fashion inspiration. For about 58% of Facebook users, this was a purchase incentive.

Influencer Blogs: Fashion Buyers Value Genuine Tips

53% of fashion blog readers browse fashion blogs for current trends and the latest essentials. Every second reader receives real tips and buys recommendations there. About 43% of blog subscribers are looking for discounts and promotions. Approximately 52% of the female shoppers surveyed have already purchased what they found in their blog posts, and only 29% are critical of recommendations from fashion bloggers. According to ECC research, Instagram’s photography platform in particular has a strong influence on women’s purchasing decisions. Instagram is one of the top three buy triggers on social media channels with about 43%.

“The influence of fashion bloggers and high-reach Instagram accounts is constantly increasing. These are important contacts in the customer journey of our customers. Fashion retailers are sure to reach these channels themselves or through strategic partnerships. Must be present in. Media mixes and advertising costs need to be tailored to the target group, “says Dr. Kai Hudets, Managing Director of IFH Cologne.

Mobile Commerce as a Retail Opportunity

40% of those surveyed have at least one app from a fashion retailer on their smartphone. For example, for 75% of people who can imagine using fashion apps, discounts and personalized recommendations are the reasons to install them. There is also the possibility of augmented reality. Approximately 39% of those surveyed are likely to use virtual fittings for fashion and accessories. Real-time fashion advice via messenger is already practiced in several online shops. However, only 28% of fashion buyers find this service useful.

“Mobile commerce is a great opportunity for retailers,” said Jörg Simon, Omni-Channel Management, Planning, and Sales Officer at HSE24. “Today, social media channels still have a strong influence on purchasing decisions. Current trends such as augmented reality and messenger advice are becoming more and more important, but only when there is specific value-added. , Can attract the attention of customers. “”
Fashion, Fashion and Photography, Fashion and Social Media, Styles and Fashion

Frame the Perfect Shot: Fashion & Photography

on

The first known attempts to take photographs date back to 1802, but the official year of the invention of photography is 1839. Every year, technology has become more and more perfect, and devices are more mobile. At the beginning of the twentieth century, this type of art came to the attention of commercial companies that used images to advertise services and goods. Already in the 1920s, graphics in the printing industry lost their former popularity, giving way to photography.

History of fashion photography

In 1935, with the invention of enough portable cameras, fashion photography took another leap forward. Photographers flocked to the streets, experimented with complex camera angles and allowed models to move in the frame. During the Second World War, fashion photographers had to return to the studio walls, because for obvious reasons, working on the street was life-threatening. In addition, beautiful cities were destroyed, and the ruins of former luxury acted as decorations.

boom in fashion photography

In the 50s and 70s, the fashion industry in Europe was actively developing, people sought to express their individuality through outfits, cinema was gaining more and more popularity. All this contributed to the flourishing of fashion photography. Having abandoned traditional canons, photographers were able to experiment without observing the stylistic unity of the model, scenery and outfits. They turned their eyes to sports photo reports full of movement and life, making documentary shots.

Fashion photography

Gradually, fashion moved on to a different plane, becoming a special worldview and lifestyle. This evolution has influenced the work of fashion photographers who have opened up new horizons. Returning to the studio walls, they experimented with light, color, compositions, plans, model poses, conveying special ideas and atmosphere.

Trends in fashion photography from the 70s and 90s are quite obvious, the pictures are full of surrealism, avant-garde, complex ideas, associations, inconsistencies of plans and textures. At the same time, the advertising business is flourishing and actively exploiting female beauty.

trends in fashion photography

The digital revolution and the popularization of social media in the 2000s. put fashion photography in a new direction. Glossy magazines have lost 16% of their advertising pages, and blogs, Facebook and Instagram have become an integral part of life. Modern fashion photographers create visual content that appeal to readers and subscribers, as well as drive sales and brand awareness.

fashion photography trends 2018-2019

Fashion photography trends are shaped by society, the fashion industry and technology. In 2018-2019, photographers should rely on the Pantone color palette, preferring models with pink, peach and golden skin tones. They are required to masterfully master mixed light, ideal brightness and minimum ISO are no longer a priority. Multimedia continues to dominate, demanding new skills from photographers as the future lies in mixing photo and video techniques.

Fashion photography these days

Another bright trend in fashion photography 2018-2019. – the pursuit of authenticity. People are tired of perfect models, they want to associate themselves with the images in the pictures and feel the emotions shown by someone who is similar to themselves.
Clothes, Fashion, Fashion and Social Media, Styles and Fashion

Responding to New Trends in Clothing

on

Fashion trends are changing rapidly today. One week that item is in fashion and the next week something completely different. It is actually quite difficult to keep track of all this. Do you sometimes no longer follow what the current trends are? Don’t worry because you can now respond to new trends using the tips listed.

HOW TO RESPOND TO RESPOND IN NEW FASHION TRENDS

Ask for advice
Do you enjoy working with fashion but wonder what the trends are? Then visit a nice clothing store and simply ask for advice. Employees in a clothing store understand fashion and they know how to easily respond to trends. Dare to step out of your comfort zone and let others dress you. Try new things , even if you think, for example, that a tiger print does not suit you.

Go shopping with someone
Perhaps you know a little about fashion, but you are wondering what to do with these trends. Gather your most fashionable friends and schedule a shopping session. Browse nice boutiques and shops and try surprising combinations. Your friends can give you good advice and give their honest opinion. At the moment, for example, a sweater dress is uber hip, but how do you combine this stylishly? Dare to be open to new things and don’t be afraid to stand out too much.

Think of a style icon
Is there a person you look up to and thinks her / his clothing style is completely over? Then keep this style in mind when you go shopping. It is not the intention that you copy this style completely because it is important to be unique, but you can get inspiration from it. Follow them on social media and save photos of them wearing a nice outfit. Take these photos to the store and look for something similar.

Be unique
What exactly is the definition of fashion? And why is responding to trends important? Your trendy clothes mainly have to do with yourself. What one person thinks is hip, another may find terrible. Therefore try to stay with yourself as much as possible and above all be unique. Why are you afraid of standing out? Because to disappear into a gray crowd is not the intention, is it? Especially today the street scene is filled with dozens of different styles. Wear what you feel comfortable in and you will be the trendiest version of yourself.

Watch: Top 10 WEARABLE Fashion Trends of 2021

View shop logs
Is the term shop log not familiar to you? Then we will gladly explain that to you! In a shop log, girls / women show nice items that they have scored. They put this on YouTube so that others can get inspiration from it. So you wonder “what are the current trends”? Then open YouTube and search for, for example, autumn / winter shop log. With such a video you can see how someone’s item looks and they give their honest opinion about, for example, the fabric. This makes it easier for you to respond to trends.

Nowadays, many people are keeping up with the fashion, particularly in clothing, many are still searching the sites and watching to get an idea of how to match their clothes. To make your video search simpler, you can use the Keepvid  to save all relevant details about fashion trends.
Clothes, Fashion, Fashion and Social Media

Fashion Trends is Now on Social Media

on

Social media networks are entering an era of diversification. While there are media such as Twitter, Facebook and Instagram that are so widespread that they can be called “communication infrastructure”, those that specialize in niche themes are being launched one after another.

Here are the summarized fashion-themed social media

Coordinated shared community
It is a mechanism to post mode alignment photos for users and add evaluations and comments to the coordination of other users. Not only real friends, but also users with similar fashion tastes, fashion styles and fashionable masters who want to be a model. The feature is that you can easily “discuss fashion”. Communication through images is the main thing, so that you may not feel the language barrier so much. It is attractive that fashionable girls from all over the world can give new inspiration to each other and also learn unexpected coordination techniques.

Fashion-only social bookmarking service
What if you come across a fashion piece that says, “I’m very interested in this!” Instead of writing a memorandum, you can use Twitter and a general bookmarks, There is also a fashion-specific social bookmarking site called ” Fashionista “ this can also help the user.

With just a few clicks in your mobile phone or computer, you can quickly bookmark not only item names and URLs, but also images, and share them with other users. You can also browse fashion items bookmarked by other users, and check items with a large number of bookmarks, such as the popularity ranking of “Hatebu”.

Watch: The Power of social media fashion influencers

 

An online platform for everyone to create “I really want this!”
As a similar thing, there is ” FashionStake “ which advocates ” democracy in the fashion world” . While these online platforms have great benefits for the designers in securing sales and promotion of their creation or fashion designs, users can also learn new fashions directly from designers and quickly “buy it by name” the collections they care about. There is an advantage. You may also have the pleasure of “cultivating” your favorite designers yourself.

Even in the fashion world, it’s exciting to see how social media is creating a trend in which people are personally linked with each other like the consumer and the seller.  A seller or consumer can quickly encourage a campaign or raise their brand visibility through social media, such as ‘buy Instagram likes’ and gain public exposure for what they’re promoting. they can also gain an attention, make a lasting impression, and increase the response rates significantly.

Nowadays, You can now find fashion trends on social networking platforms such as Facebook, Instagram, and Twitter, where it is easier to buy or sell. You can also offer a price whether you wish to buy it from the retailer or the designer itself.

𐌢