fashion catwalk

The fashion industry, like many other industries, has been looking for a digital path for years. But, in recent months, as the Covid-19 outbreak wreaked havoc on global supply chains, that process has accelerated. The traditional world of fashion shows, which is a holdover from a bygone era, has been hit hard, and it now needs to be reconsidered. FashionUnited examines some of the fashion industry’s efforts to go digital, including products, processes, events, and companies that have taken the lead. This two-part series begins with a discussion of products and processes.

Clothes themselves

It would be incorrect to discuss the digitization of the industry without first discussing fashion. That is clothing digitization, which essentially enables all of the other points discussed in these two articles. The idea of digital fashion – or fashion that doesn’t exist physically but can only be seen in digital spaces – was once a far-fetched concept, but it’s gaining traction in the industry. The Fabricant, an Amsterdam-based digital fashion house, is one of the companies at the forefront of this movement. To create hyper-realistic animations of garments without ever physically producing them, the company employs visual effects such as motion capture, 3D animation software, and body scanning. And there is a growing demand for this new type of fashion. db fahrplan, Since its inception in 2018, The Fabricant has amassed an impressive portfolio, including collaborations with major brands such as Tommy Hilfiger in the United States and Puma in Germany. Iridescence, the company’s first digital couture dress, was auctioned for $ 9,500 in New York in 2018.

Design and production

Traditional manual processes are being phased out of the clothing manufacturing process. Clo3D and Optitex, for example, are 3D software programs that allow designers to design clothes in a more resource-efficient and sustainable way, reducing waste and carbon emissions associated with the patterning process. Daniel Grieder, Tommy Hilfiger’s then-CEO, announced something revolutionary in November 2019: starting in spring 2022, all of the label’s collections will be designed digitally, using digital fabrics, a pattern and color library, digital 3D presentation tools, and rendering technology.

Fashion weeks and catwalks

Fashion weeks have always been a very personal affair, a theatrical spectacle with industry professionals flocking to the fashion capitals, tiny locations packed to the brim with industry professionals, sitting shoulder to shoulder as the latest trends were presented. In the new socially distant world, such events are high on the list of things not to do. As a result, the industry had to change. London Fashion Week (LFW) was the first of the four major fashion capitals to present an all-digital edition earlier this month, with a three-day program of films, video discussions, and workshops. But there was still something missing. The catwalk shows, which are usually the highlight of any fashion week, were mostly absent this year. This was a sensible decision in the case of Covid-19, but it was still unfortunate. One company, on the other hand, discovered a solution. Malan Breton, a Taiwanese-born luxury fashion designer, debuted his SS21 collection, “Immortal,” in a virtual catwalk show with CGI-created 3D models.

The most correct option is to trust the professionals, choosing a model school with a positive reputation and an effective training program, proven by many years of experience in the fashion industry. How to find a model school for children so that the child receives the necessary knowledge and skills? What should you pay attention to?

Model school at the children’s modeling agency

Such schools of models are the most common. And many parents bring their children there for their development, in order to understand what the modeling business is. They are admitted to modeling schools based on casting results. Tuition is paid. The study period is from 3 to 9 months or indefinite until the age when the graduate transfers to an adult modeling agency.

The curriculum usually includes subjects such as fashion shows, acting, choreography, and photography. The child will receive the necessary knowledge, in practice he will understand what it means to be a model. The agency organizes for its students participation in screenings, filming, TV projects. For many teenagers from 11 to 14 years old, this is quite enough to become more self-confident, to understand how interesting it is to engage in modeling.

Model school at a large international agency

There are practically no such model schools for children, including adolescents 11, 12, 13 years old. Such schools usually accept girls and boys over 14 years old. There is a strict selection here, they accept those who meet international standards in order to promote abroad and conclude contracts and receive an agency commission from them.

Modeling agencies without traditional schools

Agencies that work exclusively with foreign contracts. Usually, employees of such agencies find promising models that meet a number of requirements: height, figure, hair, face, invite to a casting, sign a contract. They are looking for new faces and train them themselves for free, in order to then conclude a contract with a well-known brand and receive their agency commission. But they are not interested in models under 15.

WHAT MODEL BUSINESS RULES DO PARENTS NEED TO KNOW?

Modeling in the fantasies of teenagers looks like a dream job, but in reality everything is not so rosy. This is a tough business where no one gives any guarantees. The child will have to go through many castings, go through rejections and, perhaps, even criticism, and it is important to be ready for this.

If you decide to do without the help of a modeling agency and independently promote the child, then be ready to devote almost all your time and considerable money to making the child notice potential customers. Parents often have no idea how the modeling business works, so they sometimes find themselves in unpleasant and even dangerous situations in Asian countries, where they go with a teenage child, having signed a contract on unfavorable terms.

There are many unscrupulous agents in the modeling business who do not consider it necessary to worry about models, their health and use them as a consumable to make a profit. Comfortable conditions should be created for the models on the site: a separate closed area for changing clothes and control so that during filming, poses and clothes are not explicit.

How Is The Fashion Industry Adapting To The Digital Age?