November 2021

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Fashion

Different Ways Leading Fashion Brands Attract Consumers via Video Games

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As the popularity of video games surged during the pandemic, several major fashion brands shifted the focus of their marketing efforts into the gaming world. The Entertainment Software Association reported that in 2020, women now account for 41% of gamers in the US. Additionally, a Newzoo research indicated that growth in the gaming world is not just in terms of gamers, but of audience as well.

The world of esports is currently enjoying viewership that is expected to reach 729 million in year 2021. Since video gaming is now very much a part of pop culture, it’s but logical for the key players in the fashion world to make themselves visible in the midst of the gaming industry.

In an interview with Hyper Beast, a fashion curator website, research expert Dr. Kristopher Alexander said it does not come as a surprise at all. The population of video gamers worldwide grew by as much as 75% since the pandemic outbreak in March 2020.

Dr. Alexander, whose focus on research at the Ryerson University in Canada is on game user and esports production, explained that the population of consumers from ages 36 to 39 had the most money to spend on video games. Moreover, the population of people between the ages 18 and 35 are the ones who have the most time to engage in video gaming.

Examples of How Fashion Brands are Infiltrating the Video Gaming Culture

Some brands started out with modest collaborations like trophy sponsorships, esports uniforms and naming apparels after popular game characters, Others have expanded into crossing over between fashion and gaming by offering games aimed at directly engaging with consumers. The latter follows the approach used by digital gaming platforms, which is that of nurturing a sense of community among consumers. Related studies show that most video gamers think of engaging in fashion and clothing retail as a cumbersome activity.

Brands that started collaborating with game developers even before the pandemic include

1. Louis Vuitton with Riot Games for prestige skins in the 2019 World Championship Finals of the League of Legends.

2. Valentino and Marc Jacobs displayed some outfits in Animal Crossing

3. Burberry created skins for Tencent’s Honor of Kings. Only recently, Burberry launched in-game accessories released as a series of nonfungible tokens (NFTs) for the online game Blankos Block Party.

4. Another recent collaboration is Riot Game’s partnership with UNIQLO for a line of League of Legends graphic tee-shirts.

Fashion brands that created their own gaming worlds include:

1. Burberry, which now has its own collection of fun video games in its website. The most popular is B-Surf, a Mario Kart-like racing game.

2. Balenciaga presented its 2021 Fall Collection by way of an interactive video game captioned as “Afterworld: The Age of Tomorrow.”

3. Off-White collaborated with New York street artist Katsu in releasing a mobile video game titled OffKat as part of its “OFFKAT Fashion Art Project.”

4. Gucci integrated a number of classic arcade-style game in its app.

5. GCDS, an Italian streetwear brand, launched its Spring 2021 collection by way of a virtual reality runway that features famous gamers and popular game avatars. The virtual runway becomes playable after the fashion presentation.

Actually, the idea of diversifying into the gaming industry was first ventured into by luxury car-seat maker DXRacer, when it developed gaming chairs for esports gamers. The company has since established its gaming chairs as the gold standard.

However, since video gaming has become the most popular form of entertainment, various brands and models have proliferated in the gaming chair market. In Ireland, the gaming population has been drawing attention as having attained phenomenal growth since the pandemic.

The growing number of Irish gamers looking to buy the best and at the same time affordable gaming chairs, for more information about Kirogi Gaming Chairs a 100% irish-owned supplier of gaming accessories.
Fashion, Styles and Fashion

Growing a Beard Fast and Natural

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It can be challenging and tough to grow a full beard. Simply because you are able to grow a thick and full beard on your head, it does not automatically mean that you can just grow a mustache or beard that easy. Actually, a lot of men faced hurdles when taking the path of growing a beard.

Though the good news is, growing your beard fast and via natural means is possible, but it could be something that would demand dedication. Of course, you can always use beard-growing products similar to Joe’s Finest Fake or supplements to help you in the process.

Committed to a Routine

Men have the tendency to give up their dreams of growing a beard even before they reach the fun stage of it. When growing beard, there’ll come a time in which your beard starts to itch and could cause some trouble. This is actually the time when even pessimist men are shaving their baby beards off. In an effort to get your dream beard, you’ll have to be committed into it and give it time of at least 4 to 6 weeks before trimming near it.

Boost the process through Your Diet

If you wonder how you can naturally grow beard, then it is important to look closely at your diet.

Just as with any personal trainer or dietician would have told you, eating the right amount of food is important for your muscle growth. The same principle can be applied when trying to grow beard actually. The only question here is, which kind of food can promote beard growth?

Protein

This is one of the best options available in delivering nutrients that your beard needs. You can stack up on eggs, fish, chicken and beef as part of your diet. The beauty about these foods is they all contain the stuff you need for faster beard growth.

Vegetables and Fruits

Beard can’t simply grow without the right amount of nutrients in the body. So aside from protein, make sure to throw in some vegetables and fruits in the process. The ideal options you can get are raisins, kale, spinach, potatoes and oranges.

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