December 2021

Fashion is essential. It helps characterize your culture and leaves a lasting effect. You are able to categorize your own history assumed from what people were wearing. This means that fashion is essentially one of the most important topics in the world. It is therefore important to recognize fashion for everything that it does for society. No wonder that fashion marketing experts earn more on average than their colleagues in other industries. It has also become popular among ebook readers.

EBook readers fashion marketing guide: Create your own line

If you’ve hit Instagram before and felt like there’s a new beauty brand coming out every day, then it probably is. It’s easier than ever to start a line based on your vision. You will see influencers create brands based on their own ideas. However, being famous is not enough to have a successful lineage.

EBook readers fashion marketing guide: Your logo

When you envision your logo, will it be what you want for your company? It doesn’t have to be as sparkling as some large brand logos, but it should symbolize your ideals. Your logo is more than just on your packaging. Logos can create a culture or involve storytelling. It can also be simple and one-dimensional. There is no right or wrong way to design a logo.

If you think your logo is the problem, it’s likely because you have outgrown it or it never fitted right from the start. Once you’ve found the right fit, it can be an icon on its own. It makes a huge difference when you consider that kids can recognize logos as early as three years old. If you want someone to become a lifelong buyer, your logo must be important.

EBook readers fashion marketing guide: Your brand

If you think you don’t need a branding image, you are wrong. Without a good logo, your fashion marketing will suffer. It helps bring it all together in a way that makes sense to your audience.

In addition to cost, there are other ways to establish a brand. In terms of fashion, it can mean that the labor used to make the clothes was ethical. This, too, belongs to a brand, thanks to increasing social commitment, more and more people are looking for sustainable brands. You don’t have to be 100% sustainable to get an audience, but a little transparency in your brand can go a long way.

How Women Buy Fashion Items Online

on December 17, 2021February 9, 2022

According to a current survey by ECC Cologne and home shopping provider HSE24, 77% of women between the ages of 25 and 40 buy fashion on their smartphones more often than they did three years ago. Women want to get inspiration from their smartphones, especially through their four walls and social media. Facebook, blogs, and Instagram are the most common sources of fashion purchases. Television also plays a role. About 44% often order fashion items on their second-screen cell phone while watching TV.

Using smartphones from sofas

In August 2016, ECC Cologne, along with HSE24, asked a total of 483 mobile fashion shoppers aged 25-40 who purchased fashion and accessories on their smartphones about their attitudes and behaviors. HSE24 is an omnichannel provider that sells home accessories, jewelry, and fashion items through TV brands HSE24, HSE24 Extra, and HSE24 Trend, in addition to online shops.

A survey shows that smartphones are becoming more important for shopping from the sofa. More than three-quarters of the people surveyed bought fashion at home. Especially when the TV is on: Approximately 54% of the surveyed respondents prefer to use their smartphones to search for fashion products while watching TV or even use iPhone jailbreak to access more applications in their phones. About 44% often ordered clothing and accessories on their smartphones while watching TV.

Social media most often triggers fashion purchases

Not only TV, but social media also has a permanent place as a source of inspiration. It is also becoming more and more important as a specific purchase incentive. Facebook, blogs, and Instagram in particular: About 77% of women use Facebook to get fashion inspiration. For about 58% of Facebook users, this was a purchase incentive.

Influencer Blogs: Fashion Buyers Value Genuine Tips

53% of fashion blog readers browse fashion blogs for current trends and the latest essentials. Every second reader receives real tips and buys recommendations there. About 43% of blog subscribers are looking for discounts and promotions. Approximately 52% of the female shoppers surveyed have already purchased what they found in their blog posts, and only 29% are critical of recommendations from fashion bloggers. According to ECC research, Instagram’s photography platform in particular has a strong influence on women’s purchasing decisions. Instagram is one of the top three buy triggers on social media channels with about 43%.

“The influence of fashion bloggers and high-reach Instagram accounts is constantly increasing. These are important contacts in the customer journey of our customers. Fashion retailers are sure to reach these channels themselves or through strategic partnerships. Must be present in. Media mixes and advertising costs need to be tailored to the target group, “says Dr. Kai Hudets, Managing Director of IFH Cologne.

Mobile Commerce as a Retail Opportunity

40% of those surveyed have at least one app from a fashion retailer on their smartphone. For example, for 75% of people who can imagine using fashion apps, discounts and personalized recommendations are the reasons to install them. There is also the possibility of augmented reality. Approximately 39% of those surveyed are likely to use virtual fittings for fashion and accessories. Real-time fashion advice via messenger is already practiced in several online shops. However, only 28% of fashion buyers find this service useful.

“Mobile commerce is a great opportunity for retailers,” said Jörg Simon, Omni-Channel Management, Planning, and Sales Officer at HSE24. “Today, social media channels still have a strong influence on purchasing decisions. Current trends such as augmented reality and messenger advice are becoming more and more important, but only when there is specific value-added. , Can attract the attention of customers. “”

Fashion

IQ Of A Fashion Designer

on December 10, 2021March 1, 2022

A fashion designer must be intelligent. A fashion designer is a stylist and designer who specializes in apparel. Fashion designers are particularly well-suited to people with a creative streak, intelligence, a large imagination, and an aptitude for drawing. A fashion designer’s job entails designing, sketching, and producing clothes. As a fashion designer, you are generally an entrepreneur, therefore you must be intelligent. If you want to know your Intelligence average, you may take free IQ tests with instant results.

WORKING IN THE FASHION INDUSTRY WITH IQ

Because the fashion industry never stops moving, the fashion world is dynamic and versatile. Anyone who succeeds as a successful fashion designer can look forward to a bright future, so you must be intelligent. Suddenly, all of the magazines are full of your outfits, and you’re frequently on television. Naturally, this is not for everyone, but nothing is impossible. It takes a long time to design new garments, and the outcome of collections is heavily reliant on the audience. The most challenging aspect of creating new apparel is making it identifiable so that people want to buy and wear it. It is common for fashion designers to break through when well-known musicians wear their creations. It is not true that all fashion designers concentrate solely on haute couture. Consider the ready-to-wear sector, which is heavily reliant on fresh trends.

WHAT DO FASHION DESIGNERS DESIGN

As previously said, a fashion designer might specialize in several aspects of clothing design. Furthermore, the majority of fashion designers are image consultants. In that instance, a fashion designer would consider the larger picture when it comes to style. The fundamental activities of a fashion designer might vary from one to the next. A fashion designer may also have a predilection for particular materials. Consider fashion designers that prefer to deal with leather, wool, or textiles.

FASHION DESIGNER TRAINING

This fashion education includes multiple levels with diverse components, such as Fashion Design, Fashion, and Tailored Clothing, and Production Coordinator Fashion. With a level four MBO diploma, you can easily proceed to a higher professional education program, such as the one offered by the Amsterdam Fashion Institute. There are several ways to graduate from this HBO program, including Fashion and Design, Fashion and Management, and Fashion and Branding. Textile knowledge drawing, production theory, ICT logistics, international business operations, marketing, design, brand strategy, and design are some of the components that will be addressed during the course, depending on the selected route. This HBO education, which prepares you for a career in the fashion industry, often lasts four years.

COMPETENCIES FASHION DESIGNER

A fashion designer’s most crucial skill is a professional understanding of clothing and fashion. As a fashion designer, you must also have the requisite creativity and inspiration. Another key skill is keeping a lookout for potential new trends. Because you will most likely be working as an entrepreneur, you must have a commercial mindset. The network is very significant in the fashion business. As an entrepreneur, you must also be able to communicate effectively. Negotiation, contract management, guts, tenacity, planning, organization, and stress resilience are general key terms.

Ebook Readers: Guide To Fashion Marketing