August 2021

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Clothes, Fashion, Fashion and Influencers

Fashion and Games in One

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It is somewhat hard to believe that video games such as would be a vital part of the world of fashion? Believe it or not, luxury brands and designers have made it their new playground in showcasing their collections and setting up new trends for the public’s interests.

Hard to Miss

Fashion styles that are based on video games are actually a phenomenon that is almost impossible not to notice. Shown on catwalks, collections of leading fashion houses are being unveiled. In fact, there are brands that are making direct collaborations with big names in the industry to let gamers dress as their avatars from the latest trending collection. Of course, the success of these approaches shows that the trend would only keep going.

As per the global shopping platform, Lyst’s Digital Fashion, they showed on their report that the impact of new technologies played a significant role on searches performed by online users. For instance, the search inquiries for Balenciaga pieces have risen by around 41 percent on Lyst in a matter of 2 days after presenting its Fall-Winter 2021 collection through the video game called “Afterworld: The Age of Tomorrow”. This report is also conducted with collaboration from The Fabricant.

The Growth of Virtual Influencers

Yet another trend that should not be overlooked is the incredible success that many virtual influencers and models are reaping today. They might be avatars, though they’ve managed to pull in enormous crowds and also, accumulate millions of followers on their respective social media accounts.

It is a phenomenon that is not entirely new as with Forever 21 when it experimented with hologram models back in 2011. Oliver Rousteing, the creative director of Balmain on the other hand has shown a campaign worn by a number of virtual models like Shudu Gram, Zhi and Margo in 2018.

What to Expect from New Technology?

Fashion world is still undergoing huge transformation and people may wonder who VR or Virtual Reality, avatars or video games could be used in reducing the impact of pollution caused by gaming industry in the planet. As a matter of fact, gradually there are green technologies that are being introduced. Sooner or later, this can be used in developing sustainable materials used in fashion industry.
Fashion

How Is The Fashion Industry Adapting To The Digital Age?

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The fashion industry, like many other industries, has been looking for a digital path for years. But, in recent months, as the Covid-19 outbreak wreaked havoc on global supply chains, that process has accelerated. The traditional world of fashion shows, which is a holdover from a bygone era, has been hit hard, and it now needs to be reconsidered. FashionUnited examines some of the fashion industry’s efforts to go digital, including products, processes, events, and companies that have taken the lead. This two-part series begins with a discussion of products and processes.

Clothes themselves

It would be incorrect to discuss the digitization of the industry without first discussing fashion. That is clothing digitization, which essentially enables all of the other points discussed in these two articles. The idea of digital fashion – or fashion that doesn’t exist physically but can only be seen in digital spaces – was once a far-fetched concept, but it’s gaining traction in the industry. The Fabricant, an Amsterdam-based digital fashion house, is one of the companies at the forefront of this movement. To create hyper-realistic animations of garments without ever physically producing them, the company employs visual effects such as motion capture, 3D animation software, and body scanning. And there is a growing demand for this new type of fashion. db fahrplan, Since its inception in 2018, The Fabricant has amassed an impressive portfolio, including collaborations with major brands such as Tommy Hilfiger in the United States and Puma in Germany. Iridescence, the company’s first digital couture dress, was auctioned for $ 9,500 in New York in 2018.

Design and production

Traditional manual processes are being phased out of the clothing manufacturing process. Clo3D and Optitex, for example, are 3D software programs that allow designers to design clothes in a more resource-efficient and sustainable way, reducing waste and carbon emissions associated with the patterning process. Daniel Grieder, Tommy Hilfiger’s then-CEO, announced something revolutionary in November 2019: starting in spring 2022, all of the label’s collections will be designed digitally, using digital fabrics, a pattern and color library, digital 3D presentation tools, and rendering technology.

Fashion weeks and catwalks

Fashion weeks have always been a very personal affair, a theatrical spectacle with industry professionals flocking to the fashion capitals, tiny locations packed to the brim with industry professionals, sitting shoulder to shoulder as the latest trends were presented. In the new socially distant world, such events are high on the list of things not to do. As a result, the industry had to change. London Fashion Week (LFW) was the first of the four major fashion capitals to present an all-digital edition earlier this month, with a three-day program of films, video discussions, and workshops. But there was still something missing. The catwalk shows, which are usually the highlight of any fashion week, were mostly absent this year. This was a sensible decision in the case of Covid-19, but it was still unfortunate. One company, on the other hand, discovered a solution. Malan Breton, a Taiwanese-born luxury fashion designer, debuted his SS21 collection, “Immortal,” in a virtual catwalk show with CGI-created 3D models.

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