As the popularity of video games surged during the pandemic, several major fashion brands shifted the focus of their marketing efforts into the gaming world. The Entertainment Software Association reported that in 2020, women now account for 41% of gamers in the US. Additionally, a Newzoo research indicated that growth in the gaming world is …
A Glimpse of Saudi Arabia’s Foremost Cultural and Environmental Initiatives
Saudi Arabia’s Culture Ministry recently launched projects that aim to work toward the sustainable development of the country’s thriving fashion industry. The launch came at the heels of the textile industry’s sustainability initiatives to lessen the impact of its increasing water consumption. After all, boosting the country’s fashion industry will also lead to increased textile …